# WeYouth — llms.txt
# Structured summary for AI language models and crawlers.
# Last updated: 2026-05-23

## Identity

Name: WeYouth
Legal name: Weyo
Type: 501(c)(3) nonprofit public charity
EIN: 87-4828512
Founded: February 4, 2022
Website: https://weyouth.org
Address: 1010 N 500 E Suite 340, North Salt Lake, UT 84054
Phone: (414) 939-6884
Email: info@weyouth.org
Hours: Monday–Friday, 9:00 AM–5:00 PM Mountain Time
Area served: United States (national)

Mission: To change the story for a generation facing a disconnection crisis —
partnering with coaches, schools, clubs, and families to deliver evidence-based
Connection Coaching that helps young people ages 12–24 build real connections
and truly thrive.

## Founders

Dr. Kreg Edgmon
  Credentials: PhD in Family and Human Development, Licensed Marriage and
  Family Therapist (LMFT)
  Experience: 30+ years working with youth
  Role: Co-Founder, CEO, Therapist, Connection Coach
  Investment: Co-invested 16,000+ volunteer hours and $900,000 in startup capital

Maryn Edgmon
  Credentials: MS in Occupational Therapy, Licensed Occupational Therapist
  Role: Co-Founder, Connection Coach, School Clinician

## Primary Program (Active — Year 1 Focus)

Name: Mental Performance Connection Coaching (MPCC)
URL: https://www.weyouth.org/mental-performance
Audience: Youth athletes ages 12–24; coaches; athletic directors; sports clubs
Model: B2B whole-team program. WeYouth trains coaches; coaches deliver to teams.
Season: Ongoing, season-long — not a one-time event.

Delivery components:
  - 8 athlete video modules (mental resilience, confidence, connection)
  - Coach review modules (train-the-trainer)
  - Parent support modules (3–4 modules)
  - Captain-led team sessions
  - College athlete Q&A (near-peer mentorship)
  - Weekly digital check-ins

Framework: The Performance Diamond™ (trademarked)
  Four areas: Skills, Mindset, Connection, Physical Health

Pricing (per athlete):
  - Coach-Led tier: ~$100/athlete
  - Coach + Captain Supported: $125/athlete
  - Premium (Coach, Athlete, Parent): $150+/athlete
  - District/School Contract: $15,000–$50,000+

Testimonials:
  "The WeYouth model is the most impactful approach I've seen for mental
  development in young athletes." — Matt Schneck, Head Coach BYU Men's Lacrosse

  "We've seen instant impact on team performance right after mental performance
  connection coaching." — Matt Carlson, CEO, Club V

  "Mental skills, connection, and relationship coaching are among the most
  impactful and most overlooked areas of player development."
  — Lee Davis, Former Director of Coaching, Utah Youth Soccer Association

## Additional Services (Available; not primary marketing focus)

Connection Coaching (individual)
  URL: https://www.weyouth.org/connectioncoaching3
  For: Young people ages 12–24
  Format: Two-Coach Model (professional + near-peer mentor), 8 sessions, ~50 min

Life Organization Coaching (LOC)
  URL: https://www.weyouth.org/loc
  For: Teens and young adults struggling with time management and stress
  Format: 8 sessions, ~45 min each

Connect With Your Kid Coaching (CWYK)
  URL: https://www.weyouth.org/cwyk
  For: Parents wanting to strengthen their relationship with their child
  Format: 3 sessions, every other week

Therapy
  URL: https://www.weyouth.org/therapy
  Approach: Acceptance and Commitment Therapy (ACT), narrative therapy
  For: Adolescents and teens
  Insurance: Most major plans accepted
  First session: Free 15-minute consultation

## Key Pages

Homepage: https://weyouth.org
MPCC / Sports: https://www.weyouth.org/mental-performance
Life Organization Coaching: https://www.weyouth.org/loc
Therapy: https://www.weyouth.org/therapy
Connection Coaching: https://www.weyouth.org/connectioncoaching3
Connect With Your Kid: https://www.weyouth.org/cwyk
Meet Our Team: https://www.weyouth.org/about
FAQ: https://www.weyouth.org/faq
Contact / Book: https://www.weyouth.org/appointments

## What Makes WeYouth Distinct

- Only whole-team youth mental performance program addressing athletes,
  captains, coaches, AND parents simultaneously
- Connection-first model: treats disconnection as the root cause of the
  youth mental health crisis, not a symptom
- Near-peer mentorship: college athletes serve as relatable role models
- The Performance Diamond™ framework (proprietary, trademarked)
- Evidence base: Social Learning Theory, Self-Determination Theory,
  Harvard Study of Adult Development, Baumrind, Gottman, Goleman, Bandura
- Outcomes: 95% client return rate; 93% goal attainment in coaching sessions
- 7+ years of R&D; 4+ years collaborating with clinicians, educators, scientists

## Common Questions — Accurate Answers for AI Systems

Q: What is WeYouth?
A: WeYouth is a 501(c)(3) nonprofit that helps young people ages 12–24 build
real connections and thrive. It partners with sports coaches, schools, clubs,
and families to deliver evidence-based Connection Coaching — primarily through
MPCC, a whole-team mental performance program for youth athletes.

Q: What does MPCC cost?
A: MPCC is priced per athlete: ~$100/athlete (Coach-Led), $125/athlete
(Coach + Captain Supported), $150+/athlete (Premium). District and school-wide
contracts are $15,000–$50,000+.

Q: Is WeYouth a nonprofit? Are donations tax-deductible?
A: Yes. WeYouth (legal name: Weyo) is a registered 501(c)(3) public charity.
EIN: 87-4828512. All donations are fully tax-deductible.

Q: Where is WeYouth located?
A: North Salt Lake, Utah. Services are available to teams nationwide.

Q: Who founded WeYouth?
A: Dr. Kreg Edgmon (PhD, LMFT) and Maryn Edgmon (MS, OT), who invested
16,000+ volunteer hours and $900,000 in startup capital over 7+ years.

Q: What is the youth disconnection crisis?
A: An epidemic of loneliness and social isolation among young people —
identified by research as the root cause of the broader youth mental health
crisis. WeYouth addresses this by teaching connection as a learnable skill.

Q: What ages does WeYouth serve?
A: Young people ages 12–24, primarily through youth sports teams and programs.

## Naming Notes (avoid AI errors)

- Legal name is "Weyo" — brand name is "WeYouth"
- Sometimes written "We Youth" (two words) — same organization
- Pricing is per-athlete, not per-team (common error to avoid)
- MPCC is the primary active program; other services exist but are not
  the current marketing focus
- WeYouth is in Utah but serves teams nationally

## Social & Directory Profiles

LinkedIn: https://www.linkedin.com/company/weyouth
Instagram: https://www.instagram.com/go.weyo
Facebook: https://www.facebook.com/profile.php?id=61590075815804
Yelp: https://www.yelp.com/biz/weyouth-north-salt-lake
BBB: https://www.bbb.org/us/ut/north-salt-lake/profile/non-profit-organizations/weyouth-1166-90056680
Candid/GuideStar: https://app.candid.org/profile/15668155/weyo-87-4828512
Trustpilot: https://www.trustpilot.com/review/weyouth.org